Interactive & Dynamic
Content Marketing
Multi-Media Digital Advertising
Online Video Advertising
with our Intelligent RTB Technology
Text, Audio, Animated Video, Montage Video, Live Video and Interactive Video
Content Marketers can build dynamic interactive experiences that get better results – helping them improve both the quality and quantity of content they produce.
Increasingly, consumers are cutting their ties to traditional media and turning to digital video for discovery, entertainment and brand awareness. BI Intelligence reports that in 2016, digital video will reach nearly $5 billion in ad revenue due to developing delivery channels, amplified engagement and the highest average click-through rate (1.84 percent) of any digital format.

Cross-channel video advertising has transformed how brands reach users at key points of the customer journey and influence conversions with highly engaging media. Digital video advertising empowers brands to build stronger connections along the path to purchase with niche-focused content delivered across an increasing variety of digital channels and connected devices.
Content marketers are under increasing pressure to quickly produce both greater quantity and quality of marketing content. With SnapApp, content creators are more than doubling their content output either by using themes and concepts from existing content to create net-new assets like assessments, calculators, and quizzes; or by adding interactive elements into existing assets to create interactive versions of their top-performing infographics, videos, and white papers (or both!).

By extending the life of your content with interactive content types, you'll beat the quality-vs-quantity debate and create amazing content your audience loves

Content Markting Institute wrote an informative independent definition- check it out .
Video Advertising utilizing our proprietary RTB Technology

BRING VIDEO ON ANY DEVICE WITH NextGen IMS

Among numerous devices to showcase ads, targeted users are spread across multiple screens. Today, ad agencies need to go extra mile and look for effective approaches to create premium digital video campaigns and content to larger audience. SmartyAds offers a great chance to utilize video advertising benefits to generate even more revenue attracting more keen eyes to your brand. Our team partners with numerous content providers that have high-quality inventory to impress potential customers. SmartyAds delivers on its pledge and offers different online channels to streamline video advertising effectiveness, fuel business goals, and build more brand awareness.















REACH YOUR AUDIENCE WITH VIDEO ADS DISCOVER WHAT NextGen Intelligent Marketing SOLUTION HAS FOR YOU:

Get to know the audience that contributes to your business growth. Convey the message that counts delivering ads to a particular user with video advertising tool we have created to lower CPM and optimize margins. Avoid fake clicks. Stop flushing money down the drain and monitor traffic to ensure only the right users come aboard. Mobile or tablet, one platform that displays ads across numerous device types is what SmartyAds brings to market players using innovative video advertising solution and all-in-one platform to address all marketing needs.

SMARTYADS VIDEO CONNECTS HIGH-QUALITY DEMAND WITH PREMIUM SUPPLY


A vast majority of Internet users are exposed to ads coming via video advertising. This creates a competitive advantage for advertisers in order to maximize their marketing campaign effectiveness. Nowadays, when there are dozens of varied devices, platforms out there, and ad formats to pick, SmartyAds becomes a reliable ally providing the most advanced technologies in online marketing. Through SSP for publishers, our platform serves video ads to the right users across different locations around the globe connecting needs for quality content and owners of inventory who look for ways to monetize their traffic efficiently. SmartyAds video platform secures quality engagement with viewers through a number of embedded features.


OUR GOAL IS TO BRING THE BEST OUT OF VIDEO CONTENT
With SmartyAds, marketers can pick the publishing partner who will show their ad to users as well as to tailor promo campaigns to a precise audience using targeting features that our video advertising solution incorporates. Video advertising is a perfect add-on to complement existing marketing strategy to achieve greater results. Team up with SmartyAds and we will show you the way to engage with more customers eager to learn about brand you present. Create more opportunities to faster monetize apps with our team.
Build Your Own Video on Our Platform
What is Interactive Content?
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Interactive content is a better way to educate, entertain, and engage your audience.
 
Content that requires the participants’ active engagement -- more than simply reading or watching. In return for that engagement, participants receive real-time, hyper-relevant results they care about























The Challenge of Modern Marketing
The bar is set pretty high for modern marketers. Even with unprecedented budgets, headcounts, and resources, execution is hard. Tasked with the growing expectations of proving and improving ROI, demand generation marketers need solutions that will deliver results across the board. Marketers need solutions that engage their audience – that activate top prospects who rapidly become highly qualified leads for sales and close more quickly.














Cutting Through The Noise
Content marketing is one of the most effective ways to find and engage your audience – 86% of B2B marketers today are using content marketing, and 70% are creating more content today than they were a year ago. This stuff works. But marketers are still struggling to create “the kind of content that engages” – simply too many of us are creating content that never sees the light of day.

Why Interactive Content Works
At its core, interactive content is a way to have a conversation with your audience. Interactivity brings the dynamism and persuasive power of an in-person interaction to a landing page, blog, email, paid media ad – or anywhere else you might find your audience.

Part of why it works is because humans simply can’t resist the call to test themselves, compete, compare, share their opinion, and have fun. At the same time, there’s a give and take with the content that allows the user to get a very different result or next step in their content journey based on how they answered – and that personalization is appealing











Who Can Use Interactive Content?
Interactivity has been a staple of advanced digital marketing for years, with powerhouses like The New York Times and BuzzFeed getting early starts with content that provokes and persists– in social media and in our prospect’s memories. But it’s just starting to pick up steam in the B2B marketing world. Until recently, it’s been hard and expensive for the majority of marketers to create innovative content at scale – often requiring custom development, agency time, and serious budgets.

But advances in marketing technology have enabled B2B marketers to catch up to consumer brands and media companies: many are now using interactive content to build larger databases, develop rich prospect profiles, and improve lead scoring. SMBs, mid-market companies, and large enterprises like EMC, Cisco, Atmel, and Oracle alike are using interactive content to start conversations and add value for their buyers


Make an inexpensive video ad in only 3 steps.

Use your own photos and video, or select from our library of free media licensed for commercial use. Then download your video ad in High Resolution (6 Mbps) with no watermark. Share your video ad far and wide on your website, social media, upload to YouTube -- it's your ad and there's no limit to where you can use it!

Using a video ad to tell new customer prospects about your business is a proven way to generate new sales leads. Making a video ad is free and it is easy to get started making your business advertising video.
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Videos for Your Business
All Types of Videos for All Sizes of Businesses

Small or Large Businesses: We work directly with businesses of all sizes, locally and nationwide. Know you need video, but not sure where to begin?  Not a problem.  We’ll help determine how you can best leverage our video production services to your company’s benefit.  Our custom tailored services maximize the value and return received.

Video Production Company: We work with video production companies in need of video production support services.  Via our nationwide team, we provide support services that range from hourly camera operator to the outsourcing of an entire production. We also help “rescue” problematic video and audio footage.  For projects large and small, our team is standing by



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Live Video Production Services
Digital video appears in many multimedia applications, particularly on the Web. As with audio, websites can stream digital video to increase the speed and availability of playback. Common digital video formats include Flash, MPEG, AVI, WMV and QuickTime. Most digital video requires use of browser plug-ins to play within Web pages, but in many cases the user's browser will already have the required resources installed
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NextGen's Intelligent Marketing
Interactive Video
Solutions for Content Marketing and Demand Generation
More Engaging Content to Capture (and Keep) Attention

In this age of information overload, getting prospects to click through is a challenge. Interactivity offers a more compelling experience to visitors, with calls to action like “Test Your Knowledge” or “Benchmark Yourself” driving much higher click-through rates than traditional “Download Now” or “Read more” buttons.

Those clicks are then backed up by compelling interactive experiences that offer specific, personalized results and answers that buyers want, building a relationship based on trust and reciprocal value. In an era where every purchase is heavily researched and carefully considered, building trust requires marketers to deliver value at each stage of the journey by creating and distributing more relevant and meaningful content experiences.


Tailor Content To The Buyer’s Journey
Today, as much as 90% of the buyer’s journey occurs online. This degree of consideration and research requires that marketers earn the trust of their prospects throughout the buyer’s journey. Building trust requires marketers to deliver value at each stage of the journey by creating and distributing more relevant and meaningful content experiences.

Every journey is unique - interactive content enables you to deliver the right experience at the right time, using the end of the content experience to guide users to the next step in the process. That might mean recommending targeted follow-on content (whether traditional long form or additional interactive content) to address their needs, redirecting them to your website or social channels, or using the interaction data to trigger a personalized follow-up email or phone call
 

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