Our Process 
Agile System
We Invest in Your Business long before we ask you to Invest with us.
Phase 2
Phase  5
Phase 1
Phase 3
Phase  4
  
Assessment
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Client Discovery Phase
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Initial Conference
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Reporting & Analytics
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Implementation & Timeline
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Website Audit & Analysis
Moz Analytics Report
Page Speed by Google
Majestic Analytics Report
Social Analysis
SEO Analysis
Keyword Analysis
Content Analysis
Google Analytics
Link Authority Analysis
Local Marketing Analytics
Listing Management Analysis

Client Discovery Questionnaire
Initial Presentation/Discussion
Remember, we don't have straight products for sale. We "tailor" each project/campain for each and every client.

However, we are aware that several other companies state the same thing, so what we have done it to manufacture an example of what a SEO proposal/timeline would look like for you to take a look at. 

Usually, at this point, if it is decided by our companies, that an middle of the road SEO project is needed, the proposal would look similar to the example below. You are welcome to download it and take a look.
As a company, we invest heavily in technology and provide you with real time reporting and
collaboration through our proprietary user dashboard.

Our dashboard integrates Analytics,
Social and Search Console data to allow business owners holistic access to the most important
marketing data about their site and project progress on Desktop, Tablet or Mobile. You have the
power to generate reports and analysis online and in real time.
Quick Fact: Over 80% of ROI opportunity is found through Analytics and Periodic Reporting.
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Example of one example

AGILE SYSTEM - ALWAYS REPORTING/OPTIMIZING

Why a Agile Marketing System?

The Secret to Executing a Successful Agile Marketing Plan
Smaller companies need and Larger brands want to be more agile and flexible can look to small businesses to learn how to execute real-time marketing tactics.


At a time of depleting attention spans and constant distractions thanks to social media and smartphones, business-to-business and business-to-consumer brands have a small window of opportunity to capture a consumer’s or fellow businesses’ attention. Those that are able to implement the most agile real-time marketing strategies will be the brands able to capture market share and, ultimately, sales and loyalty long-term.

For SMB's it is actually just as critical for business owners to have the ability to have a flexible, agile marketing plans. One of the largest problems that SMB's face is twofold. First, most smaller digital marketing agencies will only offer stagnet 6 or 12 month programs to their clients. There are many reasons for this, the main one is they do not have the technology or the ability to offer anything but the programs they "buy" from their vendors. The second main problem facing SMB owners, is the fact that these same smaller or local digital marketing companies don't have the "consulting" expertise that is requried for such an advanced marketing plan. 

Here is what really separates NextGen Intelligent Marketing Solutions from the other smaller digital marketing providers. We have aquired the technology to offer the same "advanced" marketing tactics that we utilize for the larger brands as we can utilize for SMB's. So what is a Agile Digital Marketing Plan, anyway?

An agile marketing campaign is one in which marketers develop branded content in response to real-time events.

Moreover, here is a more detailed explanation"

Agile Marketing is an approach to marketing that takes its inspiration from Agile technology:

Responding to change over following a plan
Rapid iterations over Big-Bang campaigns
Testing and data over opinions and conventions
Many small experiments over a few large bets
Individuals and interactions over one size fits all
Collaboration over silos and hierarchy

The goals of Agile Marketing are to improve the speed, predictability, transparency, and adaptability to change of the marketing function.
 
Agile Marketers also support a set of principles, statements that expand upon what it means to be an Agile Marketer.
 
Our highest priority is to satisfy the customer through early and continuous delivery of marketing that solves problems and creates value
We welcome and plan for change. We believe that our ability to quickly respond to change is a source of competitive advantage
We deliver marketing programs often, from every couple of weeks to every two months, with a preference to the shorter timescale.
Great marketing requires close alignment with the business, sales and development
Motivated individuals build great marketing programs. Give them the environment and support they need, and trust them to get the job done.
Learning, through the build-measure-learn feedback loop, is the primary measure of progress
Sustainable marketing requires you to keep a constant pace and pipeline
Don’t be afraid to fail; just don’t fail the same way twice
Continuous attention to marketing fundamentals and good design enhances agility.
Simplicity is essential.
 
Agile Marketers follow a process called Scrum, designed to increase alignment with the business aims of the organization and the sales staff, to improve communication, both within and outside the marketing team, and to increase the speed and responsiveness of marketing.  The process copies that of agile development, with some differences in the details.
[Agile Marketing Process]



 
















This process is iterative, allowing for short marketing experiments, frequent feedback, and the ability to react to changing market conditions.
To learn more, check out the featured posts section to the right.

During the 2016 Summer Olympic Games, for example, brands like Visa and Procter & Gamble ran ads about the events in Rio de Janeiro, cleverly combining their messaging with the Olympic spirit to resonate with fans around the world. These campaigns captured consumer attention and positively impacted brand reputation.
The best agile marketing strategies are relevant and respond quickly to timely news, leveraging tools like social media and email that allow for fast communication and ultimately engagement.

However, because larger brands often have many hoops to jump through internally, small businesses are often more agile and typically have an easier time navigating these campaigns. Despite the more complex processes, bigger companies can mirror small business’s real-time efforts by:
Responding to events in a timely fashion: The average consumer or business decision maker today has a shorter attention span than a goldfish–or approximately eight seconds. This means that the window of time brands have to effectively engage with a consumer or a business is smaller than ever.
For these larger brands, reaching their audience during this small window is of course easier said than done. It will require a change of company culture and investment in technology that will enable marketing teams to respond to events in a timely manner.
More specifically, big brands must make social media–and the technology to analyze it–a priority. Social media experts are no longer “nice to have.” Brands need to employ teams dedicated to monitoring social media and developing relevant content in response to events in real time. Ultimately, they must be equipped with the tools they need to get the job done quickly.


Using the right data to create layered audiences: It’s difficult to respond to every single piece of news or event quickly in a way that resonates with all audiences. The media landscape is too broad to assume that everyone in your database cares about everything that’s happening.

Here is where companies must develop different personas or audiences using data and pinpoint the top segments that would be most effective to target with a certain message. Instead of wasting time and resources trying to target all groups of customers, you’re casting a wider data-driven net that is more likely to produce a response.

Here is where brands can take advantage of the data resources available to them.

For instance, first-party data, which is the brand’s own data, gives the opportunity to identify best customers. A brand can also look at its transactional data and get insights into the segments that are responsible for the most revenue. For example, an office-supply company might know, based on sales data, that its primary customers are small and midsized businesses in the U.S. But this is not enough.

Brands should also turn to second- and third-party data to construct a more holistic profile of these segments. For instance, that same office-supply company can see that SMB segment’s larger digital footprint to determine that tech companies with fewer than 10 employees within it are most likely to respond to real-time content.

Whatever approach the brand decides to take with its messaging, it must look for datasets that have a strong validation process in place when it comes to second- or third-party data to make sure the insights it does gain are accurate.

Keeping messaging in line with the brand’s core mission: Big brands might try to do too much. It’s important to keep it simple and make sure messaging is consistent with the brand’s core mission. A brand can be agile and respond quickly, but if it’s off message, why bother?

Keep in mind that you’re a brand with an agile marketing strategy, not a news outlet. You do not need to respond to every current event. Focus on those that really can be easily incorporated into your key messaging. If you’re the office-supply company, it might not make sense to incorporate real-time messaging about the Super Bowl. A catering company, however, could promote its services to companies within its target audience about hosting Super Bowl-themed events. Stick to what you know and what will relate back to your key messaging best.

Today’s device-driven world calls for brands to be more spontaneous in their marketing endeavors. Sure, the basics of your marketing strategy can be planned out well in advance, but businesses today must equip themselves with the ability to respond to real-time B2B or B2C events to reach their audience during the small window of time they give you.

Larger companies may face challenges operating in real time, but those that follow in these fundamental steps of smaller businesses will certainly see the benefits.

4 Tenets of Agile Marketing and Why You Should Be Using Them in 2017


Agile Marketing holds the power to transform your company in 2017

Agile is a technique that has been enthusiastically adopted organizations of all sizes and across every industry. No matter where your business currently stands with its goals, Agile Marketing can give your business the ability to use small tests to quickly understand what new tactics are most effective.

1. Small, Strategic Goals Are Better Than Big Ones
As the name suggests, Agile Marketing gives marketers a lot of freedom to roll with the punches. This is possible because you set small, strategic goals. You then observe your team’s efforts to reach them and adjust accordingly

Neil Patel recommends small goals as a “hack” that can transform your business. According to the world-famous marketer, you should attack big goals by turning them into little ones. Using the traditional Agile approach, you can then constantly check back on your progress and make changes to your efforts as necessary.

For example, your “big goal” may be to bring 100,000 unique visitors to your website every month. You may decide that the best way to do this is by investing in PPC banner advertising. As such, your marketing team produces the ads and pays for the space in volume.
Unfortunately, if this plan doesn’t work, and you’re not taking an Agile approach, it could be weeks or even months before you’re sure it won’t work. At that point, you’ve already wasted a lot of time and money

An Agile approach would mean looking at a much smaller goal. How many visitors could you hope to attract in just a month starting from your current baseline? Maybe it’s just 15,000. In that case, you’d take your PPC approach and aim at 15,000. Within a month, you’ll know if this approach is going to work, or if it’s time to try something new.

2. Quality Is King
Marketers are fond of saying that “content is king.” While content is central to marketing, there is more to it than that.

Agile Marketing stresses the importance of balancing speed with quality. One without the other will result in poor content no one wants to read or view – much less share. While it’s important to publish content regularly, a company’s marketing efforts will suffer – immediately– if they’re not publishing quality content.

This becomes exacerbated when using Agile Marketing techniques. Since speed is key in this methodology, marketers need to ensure the content that is being published will give them the best chance at understanding whether their hypothesis is true or false. For example, a marketers may want to create a sprint to test whether video content on their landing page will increase conversion rates. The quality of that piece of content is as important to the learnings as is defining what metrics will define success. Without using the best possible piece of content, marketers will never truly know if the strategy will increase conversions or not.

3. You Need a Central Agile Marketing Plan to Follow
An effective Agile Marketing campaign needs a flexible plan. According to the Harvard Business Review, this means a central plan that allows you to quickly adapt to new challenges in your environment.
This also means your plan can’t rely too heavily on current trends. Those trends can change, so your Agile Marketing plan must be ready to change with the market.
At the same time, once you’ve arrived at a concrete goal, you need to plan out the content you’ll use to reach it. Adaptability is still important, but without a goal, you don’t have a way forward.

4. Always Be Ready by Producing Content Beforehand
With an overall content goal, your company can begin crafting smaller pieces, whether that’s social media posts, blogs, videos, brochures, etc. – anything that helps bring your business toward this larger goal.

Always ready with numerous small pieces of content, so your company can jump on any opportunity arises. They also warn that any topic that is already popular doesn’t matter, so this kind of content production needs to be done with an eye toward the future.

This isn’t to say that you’ll have content ready to publish the second an opportunity emerges. However, if you have a large collection of pieces to choose from, it will be far easier to develop them and take advantage of any new trend or opening the market.